Sunshine Curls as Seen on The Today Show: Australia’s Trusted Curly Hair Store
Curly hair isn’t always easy. If you’ve ever battled frizz, dryness, or undefined curls, you’ll know just how frustrating it can feel. That’s why when Sunshine Curls appeared on The Today Show Australia, it wasn’t just another beauty segment—it was a relatable story that resonated with curlies all over the country.
In front of a national audience, founder Yasna Mostofi shared her journey: from chemically straightening her curls since she was 14 to finally embracing her natural texture and building a business to help others do the same. Recognised live on air as the go-to curly hair store in Australia, Sunshine Curls is now helping thousands of Australians transform their hair routines with viral, effective, and affordable products.
And the best part? You don’t just get access to products—you get support, guidance, and tips directly from someone who has walked your path.
The Today Show Australia Shines a Spotlight on Curls
The segment began with a question every curly-haired Aussie could relate to:
“Do you have curly hair and struggle with frizz, styling, and even just maintaining it?”
Hosts went on to introduce Yasna and co-guest Jonina, diving into the story of how difficult curl care can be when the right products and knowledge aren’t accessible in Australia. The conversation highlighted the years Yasna spent straightening her hair because she thought it was the only way to manage the frizz.
But as the hosts pointed out, the transformation was clear right there on the screen: Yasna’s defined, bouncy curls that stole the spotlight.
From Frustration to Empowerment: Yasna’s Story
During the interview, Yasna explained how she used chemical straightening treatments as a teenager, damaging her hair for years. Like so many Australians, she simply didn’t know how to care for curls properly—or where to find the right products.
Her turning point came when she began experimenting with curl-specific routines and products that actually worked. That journey sparked the creation of Sunshine Curls, an online store designed to give every curly-haired person in Australia access to the same life-changing formulas.
As Yasna shared on TV: “I’ve been through the struggle, and now I want to make sure others don’t have to.”
Sunshine Curls: Why It’s Different
What the hosts loved most was that Sunshine Curls isn’t just a store—it’s a community and a trusted guide. Yasna offers 1-on-1 advice, helping customers understand their curl type, choose the right products, and learn techniques for lasting definition.
Here’s what sets Sunshine Curls apart:
- As Seen on The Today Show Australia – National recognition as the go-to curly hair store.
- Curly Hair Products Australia Can Trust – Access to viral, cult-favourite brands like Skala, Bounce Curl, and more, now available locally.
- 5,000+ Happy Curlies – Backed by thousands of 5-star reviews from Aussies who’ve transformed their routines.
- Run by a Curly Girl – Advice from someone who’s lived the struggles of frizz, dryness, and damage firsthand.
- Affordable & Accessible – Products like Skala’s viral 1kg curl creams make curl care achievable for everyone.
Viral Products for Curls on The Today Show Australia
The segment also highlighted the viral curly hair products that Sunshine Curls has made available to Australians for the very first time. Some of the standouts include:
- BamBonn Haircare Sleep Protection Wraps - affordable, comfortable sleeping gear for your curls helping prevent overnight frizz (as seen on David Campbell!)
- Skala Curl Creams (1kg Tubs) – Huge value, lightweight hydration, and curl definition in one huge tub of curl cream, without frizz.
- Moisturising Hair Masks – Restore hydration and repair damage from years of heat or chemical use.
- Curl Creams and Leave-In Conditioners – Keep curls hydrated, soft, bouncy, and easy to style.
- Curl-Friendly Gels – Define curls for long lasting definition and reduce frizz.
For years, these products were nearly impossible to access in Australia without expensive shipping or long waits. Sunshine Curls has changed that—now you can shop these viral favourites locally.
What Customers and Viewers Are Saying
The Today Show feature built trust nationwide, but Sunshine Curls was already backed by glowing reviews from curlies across Australia:
⭐️⭐️⭐️⭐️⭐️ “I saw Sunshine Curls on The Today Show and had to try it—best decision ever. My curls have never looked better.”
⭐️⭐️⭐️⭐️⭐️ “Finally, someone who gets it! Affordable products that work and advice that actually helps.”
⭐️⭐️⭐️⭐️⭐️ “It’s not just a store. It’s like having a curly hair mentor in your pocket.”
Why Being on The Today Show Matters
The feature was more than publicity—it was proof.
By being featured on The Today Show Australia, Sunshine Curls showed that it’s not just another online store. It’s a trusted, credible brand that understands curly hair and delivers real results. That credibility is why so many Aussies now turn to Sunshine Curls for their curl care needs.
As one host said on air: “Your curls look amazing, and it’s so relatable to hear how you’ve been through the same struggles.”
Start Your Curl Journey Today
If you’ve ever struggled with:
- Constant frizz
- Lack of curl definition
- Dry, brittle hair
- Feeling lost when choosing products
…it’s time to take the next step. Sunshine Curls is here to guide you, just like it did for Yasna and thousands of others.
👉 Shop Curly Hair Products at Sunshine Curls
Sunshine Curls: More Than a Store, a Movement
From teenage chemical straightening to being celebrated live on The Today Show Australia, Yasna’s story is one of transformation, empowerment, and community.
Now, Sunshine Curls is helping thousands of Australians reclaim their curls with affordable, viral curly hair products and personalised support from someone who truly understands.
Your curls deserve better. And with Sunshine Curls, you can finally have it.